It’s a rapidly changing world...and no where is this truer than for the print industry. Here, the forces of change are significant and are driven by both external and internal sources.

For example, the ways that people communicate are changing all around us: whoever heard of a ‘blog’ just a few short years ago? Or You tube? Or text messaging? Or news feeds on the web, or on your Blackberry? It’s clear that print is just one way in which people can communicate…and more than ever before, people have multiple options.

And from within the industry, nearly every day we hear of another new idea, a promising technology, some new device or clever software for printing…one that may or may not provide all the claimed benefits, but which will surely require changes to the way people work. Sometimes the cost and bother associated with all these changes makes them seem more like obstacles than opportunities. After all, most of us are facing some very real business issues such as: